By Tom Austen SYRACUSE, N.Y. (NCC News) —
“You’re an adult…and your choice is that this 17-year-old boy is going to be the victim of your vitriol, you’ve made a choice. And the marketplace also gets to make a choice about you,” Joy Reid, MSNBC political analyst, said regarding the ad boycotts of ‘The Ingraham Angle.’
20 advertisers have now distanced themselves from Laura Ingraham’s 10 o’clock show on Fox News. It comes after her tweet two weeks ago that was directed at Parkland shooting survivor David Hogg.
She has since apologized. But the advertisers have not returned.
It’s not a new phenomenon, though. In 2013, advertisers pulled out of Paula Deen’s Food Network show in response to racist comments she made — that show was ultimately canceled. Last year, Bill O’Reilly felt the brunt of an ad boycott when sexual misconduct allegations surfaced. He lost his show too. And when Megyn Kelly interviewed Alex Jones, a Sandy-Hook denier, big name advertisers like JP Morgan Chase boycotted the show for that week.
David Bell, former CEO at IPG Mediabrands and Senior Adviser to AOL, says it’s an indication of more vigilance from advertisers when it comes to brand security.
“I think what’s happening now, which is really, really important is that as people have shifted and want to know not just what the value of the brand is but what the brand’s values are,” Bell said.
Here’s a list of the ones currently boycotting Ingraham’s show:
- Allstate Insurance
- Johnson & Johnson
- Liberty Mutual
- Ruby Tuesday
- Atlantis Resort
- Office Depot
- Jenny Craig
- Expedia Group
- Ace Hardware
- Stitch Fix
- Principle Financial Group
- Entertainment Studio