By Alexi Iafrato SYRACUSE, N.Y. (NCC News) — Being in college is hard enough for the average student … but Syracuse Senior, Sara Adam, is anything but average.
Sara manages to run not one, but TWO companies in her spare time … shaping both her college and future careers in technology design.
And while starting businesses, as a student, can be difficult, Sara believes it was being in school that has helped her companies succeed.
But, Sara’s entrepreneurial roots run deeper than just college … starting her first business with her sister back in 2012 called beachside bakers.
And after getting a taste of the business world… Sara and her sister went back in for more.
They were looking for a new entrepreneurial adventure, starting one of their current businesses, called Beachside Beads.
The reason for the product: They wanted a multi-purpose piece of jewelry that you can wear as a necklace, bracelet, anklet, etc. But when they couldn’t find what they were looking for, they decided to make their own, creating a new trend in fashion culture.
Sara is looking into manufacturing, but for now, everything is handmade.
And since a lot of Sara’s products are influenced by pop culture and the latest fashion trends, she makes sure to add her signature touch to each product … a turquoise blue accent.
Once she solved her jewelry dilemma …Sara found a new fashion fad to improve.
Sara emphasizes, “As trends change, we change along with our products.”
And that trend was custom bathing suits.
Sara explains, “We want our customers to feel comfortable and confident in what they’re wearing, so we wanted to make bathing suits customizable to fit their body type the way they want it to, instead of just offering small, medium and large options.
Whether it’s designing, creating products, building websites, running social media accounts, promoting, or making the sales, Sara is behind it all.
Including employing famous social media bloggers to promote her products, driving traffic to their Instagram and website.
And Sara’s future plans for her businesses are anything but small… considering an appearance on Shark Tank.
Sara jokes, “We need to get our numbers straight before getting eaten alive on a show like that.”
But with pitching competitions coming to campus this Spring, Sara is hoping to get the necessary experience to get into the tank and elevate her business to the next level.