By Corey Crisan SYRACUSE (NCC NEWS) — The Syracuse Chiefs baseball team is taking “Salt City” to a new level. On Saturday, the Chiefs will undergo a re-brand and become the Syracuse Salt Potatoes – for one night only – at NBT Bank Stadium.
The re-branding continues a trend that became popular when the Fresno Grizzlies changed their name to the “Fresno Tacos” in 2015. Another popular re-brand took place when the Lehigh Valley IronPigs became the Lehigh Valley Cheesesteaks and, most recently, “Bacon USA.” The Salt Potatoes will take the field versus the Rochester Red Wings as a part of “What-if Night.” The team will wear special Salt Potatoes jerseys and hats, and merchandise is available for purchase in the team’s Whistlestop Souvenir shop.
Chiefs General Manager Jason Smorol said the advertised re-branding has been a hit thus far.
“(Fan reception has been) overwhelmingly positive,” he commented. “There’s a few people that think that we’re going to turn into the Salt Potatoes forever, and they’re upset. That’s not happening. We’re still the Chiefs.”
In lieu of the promotion, Smorol said concessions will feature some salty surprises.
“We’re going to have salt potato pizza, a loaded salt potato platter, and the regular salt potatoes,” he said. “We’re still trying to deep fry the salt potatoes, but we’ve not had a lot of success.”
Smorol also said the Salt Potatoes merchandise is flying off the shelves.
“It’s been a big boom on the merchandise,” he noted. “We’ve shipped to over 40 states, three countries. I expect it to ramp back up this Saturday when we have Salt Potato Day.”
The first 1,000 fans ages 13-and-up through the gates will receive a free replica Salt Potatoes jersey.
For ticket information, call 315-474-7833 or visit the Syracuse Chiefs’ official website.