By Jacqueline Tenreiro Syracuse, N.Y. (NCC News) — Digital tools as ubiquitous as Microsoft Powerpoint or Google Drive have the power to make or break whether a message is effectively conveyed.
At a technology summit hosted by the Central New York chapter of the Association for Talent Development, attendees aimed for the former.
“The world has changed quite a bit in the last 20 years, with the advent of the internet,” said Mark Britz, a programming manager at the California-based eLearning Guild, a company that provides resources to learning professionals. “And because of that, it shifts the focus from an industrial age, to a digital age.”
These “learning professionals” exist in organizations across many industries. The term can be broadly applied, but, for example, can pertain to someone whose job consists of training employees or handling human resources.
Regardless of specific role, these professionals are tasked with appealing directly to some kind of group or audience. Britz said, in the digital age, keeping up with technology to connect with that audience is essential.
“I think if you don’t, you’re going to be obsolete as a learning professional,” he said.
So at the summit, between discussions on how to use the presentation software Prezi, and integrating Google Chrome into company workflow, learning professionals did just that.
The reason these technologies matter? For Brenda Grady, ACME Planning president and a summit organizer, it’s about engaging with the person on the receiving end.
“You want to move away from the same old boring stuff,” she said. “(Moving from) standing in front of a room giving a lecture to moving into being interactive. And when you’ve got different tools that can help you do that, that’s another aspect of it.”