Government, Sports

Marketing Budget for World Lacrosse Championships Hopes to See Big Returns

© AP Images 2014 Breannan Linsley


The Marketing Budget For The World Indoor Lacrosse Championships Will Stimulate Local Business For Syracuse.

By Lindsey Horsting SYRACUSE, N.Y. (NCC News) – The ninety-thousand dollar advertising budget for the World Lacrosse Championships being held in Syracuse September 18 – 27th is expected to generate spending from visitors.

Onondaga County Chairman, Ryan McMahon said the Onondaga Nation has spent 4.5 million dollars to host the event, and didn’t receive a subsidy.  Advertising for the event is being funded by the hotel room occupancy tax.    When the Onondaga Nation approached the County Legislature for help on marketing and advertising efforts the Legislature was willing to help, he said.

The advertising campaign will target visitors in the U.S. and Canada that will have to travel and stay overnight in Syracuse, McMahon said.  This is meant to encourage hotel bookings and having visitors stay in Syracuse for more than a day in hopes they will enjoy Syracuse’s charm and continue to visit the city for years to come.  McMahon discusses the potential for people attending the Championships.

“A bunch of athletes and their families and friends, and members of their international coalition will be living here for 2 weeks, let alone people who come for the games,” he said.

McMahon is confident the ninety-thousand dollars will pay for itself and feels that the more important issue is promoting the City of Syracuse for repeat business, he said.  Onondaga County hotels are already fully booked for one weekend of the World Championships and this will spill over and help other counties too, he said.  Hosting this event in Onondaga County will give the Visitor’s Bureau more leverage when competing for events in the future.